Haiyu Li

Haiyu Li

Partner, Trademark Attorney, Attorney at Law

Practice Area
Trademark, IP Litigation


Chinese, English


2010  Bachelor's degree of Law in China Foreign Affairs University, Beijing, China
2015  Studied EU trademark law in Germany

Professional Experience

Ms. Li passed the Chinese bar in 2009 and obtained the lawyer's license in 2013. Before joining Chofn in 2013, Ms. Li worked in two other Chinese firms. Now, she is partner, trademark attorney and attorney-at-law at Chofn IP. Ms. Li advises on brand protection and strategy and is experienced in dealing with cases on copyright, domain name and unfair competition. She represents a wide variety of local, multi-national and foreign-owned businesses across a broad array of industries. 

Ms. Li serves on INTA’s Bulletins Committee. She has contributed many articles to various IP media and has a flair for presenting complex topics in a way that is easily understood and makes sense from a business perspective.


China: Infringement Liability with a Registered Trademark, INTA Bulletin, 2022 

New Balance wins N trademark case in China, Marques, 2022

Trademark Pirates Begin to Pay the Price in China, WIPR Issue 2, 2022

Co-author, Chinese IP Updates, Marques, 2021

Typical punitive damages in IP cases, WIPR Issue 1, 2021

VW Fails to Overcome Citation Through LOC in China, Mondaq, Issue 2021

Beijing IP Court Issues Fines Over Fake Evidence, Marques, 2021

Serious IPR Infringers to Be Listed in China’s Credit System, Marques, 2021

Chinese IP Updates, 2021

Updates on Punitive Damages in Chinese Civil IP Cases, WIPR Issue 2, 2021

The Supreme People's Court Interpretation Concerning Application of Punitive Damage in Civil Cases of Intellectual Property Right Infringement, 2021

Customs Recordation—Cost-Effective to Enforce IP, SMD Country Index, Issue 2020

China’s progress in curbing bad faith filing, MIP, 2017


2022 WIPR Leaders

2022-2023 INTA Bulletins Committee