Haiyu Li

Haiyu Li

Partner, Trademark Attorney, Attorney at Law

Practice Area
Trademark, IP Litigation


Chinese, English


2022 Master's degree in Civil and Commercial Law, Renmin University
2010 Bachelor's Degree of Law, China Foreign Affairs University

Professional Experience

Ms. Li passed the Chinese bar in 2009 and obtained the lawyer's license in 2013. Haiyu has been engaged in IP protection since 2010 and joined Chofn in 2013. Today she is partner, trademark attorney and attorney-at-law at Chofn IP. She advises on brand protection and strategy and is experienced in dealing with cases on copyright, domain name and unfair competition. She represents a wide variety of local, multi-national and foreign-owned businesses across a broad array of industries. Haiyu has significant experience in managing global trademark portfolios and tackling thorny prosecution as well as litigation issues. She has contributed many articles to various IP media and has a flair for presenting complex topics in a way that is easily understood and makes sense from a business perspective.


Polo Ralph Lauren Wins an Unfair Competition Case, 2023

China Revises Rules on Enterprise Names, 2023

SPC Opinions on Three Trademark Issues in 2022, 2023

CNIPA Interprets Suspension of Certain Trademark Review Cases, 2023

SPC Releases Top 10 IP Cases of 2022, 2023

Co-author, Gathering evidence to pursue TM damages in China, WIPR, 2023

Chinese IP News – March 2023, 2023

New Trends and Tips on Chinese Trademark, 2023

CNIPA Views on Class 35 Services, 2022

Tricky and Malicious IP Infringers Punished, 2022

Three key trademark developments in China, Marques, 2022

CNIPA Puts Exhibitions on Notice About IP Infringement, INTA, 2022

Co-editor and co-translator, Chinese Trademark Examination Guidelines, WIPR, 2022

Pros and Cons of International Trademark Registration in China, Chofn Newsletter, 2022

China: Infringement Liability with a Registered Trademark, INTA Bulletin, 2022 

Co-author, New Balance wins N trademark case in China, Marques, 2022

Trademark Pirates Begin to Pay the Price in China, WIPR Issue 2, 2022

Co-author, Chinese IP Updates, Marques, 2021

Co-author, Typical punitive damages in IP cases, WIPR Issue 1, 2021

VW Fails to Overcome Citation Through LOC in China, Mondaq, Issue 2021

Co-author, Beijing IP Court Issues Fines Over Fake Evidence, Marques, 2021

Co-author, Serious IPR Infringers to Be Listed in China’s Credit System, Marques, 2021

Chinese IP Updates, Chofn Newsletter 2021

Updates on Punitive Damages in Chinese Civil IP Cases, WIPR Issue 2, 2021

Co-translator, The Supreme People's Court Interpretation Concerning Application of Punitive Damage in Civil Cases of Intellectual Property Right Infringement, 2021

Customs Recordation—Cost-Effective to Enforce IP, SMD Country Index, Issue 2020

Co-author, China’s progress in curbing bad faith filing, MIP, 2017


WTR 1000, Recommended Individual 2024, enforcement and litigation

2022 - 2023 INTA Bulletins Committee 

2022 - 2023 IP Leader, World IP Review (WIPR)