Jia Li

Jia Li

Partner, Trademark Attorney

Practice Area


Chinese, Japanese, English


2019.10 Training Program on Trademark Law in Japan
2014-2017 Master's degree in Intellectual Property Law, Renmin University
2014.7 Training Courses on European Trademark in Germany
2006 - 2010 Bachelor of Arts in Japanese, South-Central University for Nationalities

Professional Experience

Ms. Li is a trademark attorney and partner of Chofn IP. She has extensive experience in trademark prosecution matters. Her practice covers trademark application, opposition, invalidation, corporate IP strategy and portfolio management, Customs border enforcement and copyright registration. The clarity of her advice always gives the clients a very clear road map, easy to understand and follow. Many clients have described her as giving 'fantastic assistance,' 'impeccable' with quality and consistency.


Co-editor and co-translator, Chinese Trademark Examination Guidelines, WIPR, 2022

CNIPA Releases 10 Typical Trademark Cases, Marques, 2021

SPC Newly Rules OEM TM infringement, Chofn Newsletter, 2020

Significance of Trademark Use in China, IPPro, 2017

New Balance's lessons for trademarks in China, CTC Trademark Lawyer Magazine, 2017

An update on OEM, Mondaq, 2016

The Nature of OEM Production in China,  SMD, 2015


WTR 1000, Recommended Individual 2024, enforcement and litigation

2022 - 2023 IP Leader, World IP Review (WIPR)

2019 Excellent Individual of Gold Medal Services on Trademark Agency, China Trademark Association (CTA)