Haoyu Feng

Haoyu Feng

Partner, Trademark Attorney, Attorney at Law, LLM

Practice Area
Trademark, IP Litigation


Chinese, English


Bachelor's degree in Management, Shandong University, China
Juris Master's degree in Renmin University of China

Professional Experience

Ms. Haoyu Feng passed the Chinese bar in 2009 and has been working in Chofn IP since 2010. As a trademark attorney, attorney-at-law and partner, she has extensive experience in trademark prosecution, IP enforcement, and corporate IP strategy consulting. She has served many famous companies in the Chinese IP area. Ms. Feng is frequently invited to speak at industrial and legal events on various topics. She has contributed many articles to professional IP media and received high comments. Ms. Feng is a member of INTA's Famous and Well-Known Marks committee and a member of the China Trademark Association (CTA).


How to Use Non-Use Cancellation in China, WIPR, 2021

CNIPA Solicits Opinions on Trademark Examination Criteria, 2021

Co-author, Comparative Guide to Trademark Law, Mondaq, 2021

Weeding out bad faith trademarks, WIPR Issue 1, 2022

Typical punitive damages in IP cases, WIPR Issue 1, 2021

Chinese IP Updates, 2021

Co-author, US Wyeth Wins Two-Decade Trademark Enforcement Battles, 2021

Co-author, Chinese Administrative Criteria for Trademark Enforcement, Mondaq, 2021

China' s New Project to Curb Malicious Filing in 2021

CNIPA Releases Guiding IP Cases for Administrative Enforcement, WIPR Issue 1, 2021

Co-author, CNIPA releases guiding cases on IP enforcement, Marques, 2021

Guiding Opinions on Standardizing Application of Law, 2020

Chinese Courts Shall Search Similar Precedents, 2020

Chinese TM Infringement Criteria,  Marques, 2020

China Standardizes TM Infringement Criteria, Marques, 2020

China’s New Rules to Curb Bad Faith TM Filing, INTA Bulletin, Issue 12 2019

 The Rules for Regulating Trademark Registration Applying Conducts, 2019

Making the sale – tackling online counterfeiting in China, WTR, 2017

Co-author, “Litigation procedures and strategies_ China,” World Trademark Review, 2016

The Nature of OEM Production in China, SMD, 2015


2022 WIPR Leaders