Haoyu Feng

Haoyu Feng

Partner, Trademark Attorney, Attorney at Law

Practice Area
Trademark, IP Litigation


Chinese, English


2007 - 2010 Master of Laws, Renmin University of China
2003 - 2007 Bachelor's Degree in Management, Shandong University

Professional Experience

Ms. Feng passed the Chinese bar in 2009 and has been working in Chofn IP since 2010. As a trademark attorney, attorney-at-law and partner, she has extensive experience in trademark prosecution, IP enforcement, and corporate IP strategy consulting. She has served many famous companies in the Chinese IP area. Ms. Feng is frequently invited to speak at industrial and legal events on various topics. She has contributed many articles to professional IP media and received high comments.


CNIPA Updates Rules on Collective and Certification Marks and GI, 2024

Ten Typical Cases of Curbing Malicious Trademark Filing, 2023

SPC Opinions on Three Trademark Issues in 2022, 2023

Chinese Court Favors Online Filing, 2023

Bejing High People’s Court has produced new guidelines on IP punitive damages, WIPR, 2022

Overcoming citations: LOC or NUC?, PTMG, 2022

Co-editor and co-translator, Chinese Trademark Examination Guidelines, WIPR, 2022

Weeding out bad faith trademarks, WIPR Issue 1, 2022

How to Use Non-Use Cancellation in China, WIPR, 2021

CNIPA Solicits Opinions on Trademark Examination Criteria, 2021

Co-author, Comparative Guide to Trademark Law, Mondaq, 2021

Co-author, Typical punitive damages in IP cases, WIPR Issue 1, 2021

Chinese IP Updates, 2021

Co-author, US Wyeth Wins Two-Decade Trademark Enforcement Battles, 2021

Co-author, Chinese Administrative Criteria for Trademark Enforcement, Mondaq, 2021

China's New Project to Curb Malicious Filing in 2021

CNIPA Releases Guiding IP Cases for Administrative Enforcement, WIPR Issue 1, 2021

Co-author, CNIPA releases guiding cases on IP enforcement, Marques, 2021

Co-author, Guiding Opinions on Standardizing Application of Law, 2020

Co-author, Chinese Courts Shall Search Similar Precedents, 2020

Co-translator, Chinese TM Infringement Criteria,  Marques, 2020

Co-author, China Standardizes TM Infringement Criteria, Marques, 2020

Co-author, China’s New Rules to Curb Bad Faith TM Filing, INTA Bulletin, Issue 12 2019

Co-translator, The Rules for Regulating Trademark Registration Applying Conducts, 2019

China Trademarks: How to Use Non-use, WIPR, 2019

China Trademark Practice Update, WIPR, 2018

Making the sale – tackling online counterfeiting in China, WTR, 2017

Co-author, “Litigation procedures and strategies_ China,” World Trademark Review, 2016

Co-author, The Nature of OEM Production in China, SMD, 2015


WTR 1000, Recommended Individual 2024, prosecution and strategy

2022 - 2023 IP Leader, World IP Review (WIPR)

PTMG, AIPPI, China Trademark Association (CTA)