Haoyu Feng

Haoyu Feng

Partner, Trademark Attorney, Attorney at Law

Practice Area
Trademark, IP Litigation


Chinese, English


Bachelor's degree in Management, Shandong University, China
Juris Master's degree in Renmin University of China

Professional Experience

Ms. Haoyu Feng passed the bar examination of China in 2009 and began to work in Chofn in 2010. As a trademark attorney, attorney at law and partner, she has extensive experience in trademark prosecution (search, opposition, appeal against rejection, invalidation, etc.), enforcement consulting on corporate IP strategy and portfolio management. She has served many famous clients such as Ford Motor Company, BBC, Suncor Energy, Chrome Hearts, Daewon Media, Carlsberg, Roca, Medela, Kaufland, Bianchi, Panoz, SSAB, etc. Besides, she is a member of INTA's Famous and Well-Known Marks committee and a member of China Trademark Association (CTA).


  1. Chinese IP Updates, 2021

  2. Co-author, Wyeth's experience and lesson in two-decade trademark war in China, 2021

  3. Co-author, Chinese Administrative Criteria for Trademark Enforcement, Mondaq, 2021

  4. China' s New Project to Curb Malicious Filing in 2021

  5. CNIPA Releases Guiding IP Cases for Administrative Enforcement, WIPR Issue 1, 2021

  6. Co-author, CNIPA releases guiding cases on IP enforcement, Marques, 2021

  7. Guiding Opinions on Standardizing Application of Law, 2020

  8. Chinese Courts Shall Search Similar Precedents, 2020

  9. Chinese TM Infringement Criteria,  Marques, 2020

  10. China Standardizes TM Infringement Criteria, Marques, 2020

  11. China’s New Rules to Curb Bad Faith TM Filing, INTA Bulletin, Issue 12 2019

  12.  The Rules for Regulating Trademark Registration Applying Conducts, 2019

  13. Making the sale – tackling online counterfeiting in China, WTR, 2017

  14. Co-author, “Litigation procedures and strategies_ China,” World Trademark Review, 2016

  15. The Nature of OEM Production in China, SMD, 2015