Recently, Mr. Junchen Liu, Deputy Director of the State Administration for Industry and Commerce of People’s Republic of China (SAIC) received Amit Lang, Director General with Israeli Ministry of Economic Affairs, and his delegation. Mr. Liu hopes to deepen exchange and expand cooperation in an effort to be more practical in promoting bilateral relations.
Mr. Liu expounded to his counterpart the functions of SAIC, reform of China’s commercial mechanism, enforcement of anti-monopoly law and management of China’s trademark brands. Since 2013, he suggested, SAIC has been carrying out reforms of commercial mechanism, facilitating business registration and fostering small and medium size enterprises. Such improvements help boom mass entrepreneurial innovation and grow the market entity base. By now, over 77 million market entities have been registered in China, and another 11,000 new registrants will add to the list every day. At the same time, trademark applications keep growing. In 2015, the Chinese Trademark Office under SAIC received over 2.8 million new applications. And by the end of last year, the total of trademark applications surpassed 18 million and registrations 12 million including 10 million effective registrations. In China, a “Dual System with Chinese Characteristics” has been established to enforce trademarks in judicial and administrative practices. The Chinese government puts high value on intellectual property rights protection and treats domestic and foreign TMs equally. Organs at various levels for industrial and commercial and administrative management will investigate about 50,000 cases involving illegal trademarks. They are protecting interests and rights of all trademark obliges and the 1.3 billion Chinese consumers.
Source: SAIC
Translated: Chofn IP
